Mr. Alessandro Del Piero, the Italian football legend and Vespa brand ambassador, was scheduled to visit India to unveil a new lineup of scooters launching in India. We were asked to make a digital film in addition to the launch event.

Due to the duration and purpose of Mr. Del Piero’s visit, we were given a limited amount of time to create the final output with an added challenge of same day release.

We ended up creating a high octane and impactful ad that showcased the football legend in a unique way with the completed objective of creating a finished product all within a span of twenty four hours. The video achieved high viewership within the first few hours of its release and gained momentum steadily after that.